&NewLine;<p>More off this less hello salamander lied porpoise much over tightly circa horse taped so innocuously outside crud mightily rigorous plot life&period; New homes in particular are subject rigorous building design and construction standards as much as possible&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>As you&&num;8217&semi;re tapping&comma; scrolling&comma; and swiping on your phone&comma; you probably <a href&equals;"&num;">don&&num;8217&semi;t give much thought<&sol;a> to the fact that your apps are consuming electricity &&num;8212&semi; just that they&&num;8217&semi;re <em>chipping<&sol;em> away at your battery&nbsp&semi;life&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>It&&num;8217&semi;s engaging&period; It&&num;8217&semi;s <strong>hopeful<&sol;strong>&period; It pushes the plot forward&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<blockquote class&equals;"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow">&NewLine;<p>Only a quarter of young adults are financially literate&period; You don&&num;8217&semi;t want to overwhelm them with terrible advice&period;<&sol;p>&NewLine;<cite><cite>John Mcarthy<&sol;cite><&sol;cite><&sol;blockquote>&NewLine;&NewLine;&NewLine;&NewLine;<p>Before you click away&comma; disappointed that I brought up something as practical and boring as time management&comma; hear me out&period; My intent is not to crush your spirits&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h3 class&equals;"wp-block-heading">Current Mobile Cloud<&sol;h3>&NewLine;&NewLine;&NewLine;&NewLine;<p>The average U&period;S&period; iPhone owner uses 1-2 gigabytes of LTE data per month&comma; according to some studies&period; That data comes at an energy cost that&&num;8217&semi;s opaque&comma; because we can&&num;8217&semi;t see it directly&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>You can&&num;8217&semi;t look to your peers in the industry&comma; because all they&&num;8217&semi;re going to tell you is that they are killing it&comma; <em>crushing it<&sol;em>&comma; changing the world&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>Example&colon;<&sol;strong> <a href&equals;"&num;">Journey towards design perfection<&sol;a><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<div class&equals;"wp-block-jetpack-tiled-gallery alignwide is-style-columns"><div class&equals;"tiled-gallery&lowbar;&lowbar;gallery"><div class&equals;"tiled-gallery&lowbar;&lowbar;row"><div class&equals;"tiled-gallery&lowbar;&lowbar;col" style&equals;"flex-basis&colon;64&period;99244&percnt;"><figure class&equals;"tiled-gallery&lowbar;&lowbar;item"><a href&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;09&sol;20-1&period;jpg"><img alt&equals;"" data-height&equals;"1267" data-id&equals;"1321" data-link&equals;"https&colon;&sol;&sol;contentberg3&period;theme-sphere&period;com&sol;wallions280994&sol;" data-url&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;09&sol;20-1&period;jpg" data-width&equals;"1900" src&equals;"https&colon;&sol;&sol;i0&period;wp&period;com&sol;contentberg3&period;theme-sphere&period;com&sol;wp-content&sol;uploads&sol;2018&sol;09&sol;Wallions280994-1024x683&period;jpg&quest;ssl&equals;1" data-amp-layout&equals;"responsive"&sol;><&sol;a><&sol;figure><figure class&equals;"tiled-gallery&lowbar;&lowbar;item"><a href&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;08&sol;22&period;jpg"><img alt&equals;"" data-height&equals;"1069" data-id&equals;"1323" data-link&equals;"https&colon;&sol;&sol;contentberg3&period;theme-sphere&period;com&sol;wallions281416&sol;" data-url&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;08&sol;22&period;jpg" data-width&equals;"1900" src&equals;"https&colon;&sol;&sol;i0&period;wp&period;com&sol;contentberg3&period;theme-sphere&period;com&sol;wp-content&sol;uploads&sol;2018&sol;09&sol;Wallions281416-1024x576&period;jpg&quest;ssl&equals;1" data-amp-layout&equals;"responsive"&sol;><&sol;a><&sol;figure><figure class&equals;"tiled-gallery&lowbar;&lowbar;item"><a href&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2019&sol;08&sol;13&period;jpg"><img alt&equals;"" data-height&equals;"1267" data-id&equals;"1314" data-link&equals;"https&colon;&sol;&sol;contentberg3&period;theme-sphere&period;com&sol;shutterstock&lowbar;1033175749&sol;" data-url&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2019&sol;08&sol;13&period;jpg" data-width&equals;"1900" src&equals;"https&colon;&sol;&sol;i2&period;wp&period;com&sol;contentberg3&period;theme-sphere&period;com&sol;wp-content&sol;uploads&sol;2018&sol;09&sol;shutterstock&lowbar;1033175749-1024x683&period;jpg&quest;ssl&equals;1" data-amp-layout&equals;"responsive"&sol;><&sol;a><&sol;figure><&sol;div><div class&equals;"tiled-gallery&lowbar;&lowbar;col" style&equals;"flex-basis&colon;35&period;00756&percnt;"><figure class&equals;"tiled-gallery&lowbar;&lowbar;item"><a href&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2023&sol;10&sol;15&period;jpg"><img alt&equals;"" data-height&equals;"1268" data-id&equals;"1316" data-link&equals;"https&colon;&sol;&sol;contentberg3&period;theme-sphere&period;com&sol;shutterstock&lowbar;1067009249&sol;" data-url&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2023&sol;10&sol;15&period;jpg" data-width&equals;"1900" src&equals;"https&colon;&sol;&sol;i0&period;wp&period;com&sol;contentberg3&period;theme-sphere&period;com&sol;wp-content&sol;uploads&sol;2018&sol;09&sol;shutterstock&lowbar;1067009249-1024x683&period;jpg&quest;ssl&equals;1" data-amp-layout&equals;"responsive"&sol;><&sol;a><&sol;figure><figure class&equals;"tiled-gallery&lowbar;&lowbar;item"><a href&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;08&sol;25&period;jpg"><img alt&equals;"" data-height&equals;"2879" data-id&equals;"1326" data-link&equals;"https&colon;&sol;&sol;contentberg3&period;theme-sphere&period;com&sol;wallions283211&sol;" data-url&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;08&sol;25&period;jpg" data-width&equals;"1900" src&equals;"https&colon;&sol;&sol;i2&period;wp&period;com&sol;contentberg3&period;theme-sphere&period;com&sol;wp-content&sol;uploads&sol;2018&sol;09&sol;Wallions283211-676x1024&period;jpg&quest;ssl&equals;1" data-amp-layout&equals;"responsive"&sol;><&sol;a><&sol;figure><&sol;div><&sol;div><&sol;div><&sol;div>&NewLine;&NewLine;&NewLine;&NewLine;<p>The truth&comma; of course&comma; is that these people have been lying to you all along&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>A federal government initiated report conducted by the Allen Consulting Group released in July 2011 proposed&comma; amongst other detail&comma; various <a href&equals;"&num;">standards of reporting<&sol;a> criteria ranging from voluntary to a comprehensive evaluation conducted by qualified energy rating assessors&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<hr class&equals;"wp-block-separator has-alpha-channel-opacity is-style-dots"&sol;>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading">The Happiness Hypothesis<&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>These simple survey measures seem credible&period; But according to psychologists&comma; happiness and life satisfaction <a href&equals;"&num;">do not coincide&period;<&sol;a> Life satisfaction has a cognitive component &&num;8211&semi; individuals have to step back to assess their lives &&num;8211&semi; while happiness reflects positive and negative emotions that fluctuate&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>In other words&comma; happiness may be an element achieved by&colon;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<ol class&equals;"wp-block-list">&NewLine;<li>The <strong>image should be dark<&sol;strong>&comma; and not have a lot of contrast-y edges&period;<&sol;li>&NewLine;&NewLine;&NewLine;&NewLine;<li>The <strong>text has to be white<&sol;strong> &&num;8212&semi; I dare you to find a counter-example that&&num;8217&semi;s clean and simple&period; Seriously&period; Just one&period;<&sol;li>&NewLine;&NewLine;&NewLine;&NewLine;<li><strong>Test it at every screen&sol;window size<&sol;strong> to make sure it&&num;8217&semi;s legible&period;<&sol;li>&NewLine;<&sol;ol>&NewLine;&NewLine;&NewLine;&NewLine;<p>The challenges and struggles of the hero&&num;8217&semi;s journey exist for a reason&colon; They help you and your business grow&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image alignnone size-large"><a href&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;10&sol;5&period;jpg"><img src&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;10&sol;5&period;jpg" alt&equals;"" class&equals;"wp-image-1306"&sol;><&sol;a><figcaption class&equals;"wp-element-caption">Hip and Instagrammy&comma; but a bit difficult to read&period;<&sol;figcaption><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p>Almost all of the energy impact from this process is incurred by your mobile provider at the base station&comma; which is part of a vast network of these towers deployed across countries to ensure there are no gaps in coverage&period; That sprawl requires massive amounts of energy&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h4 class&equals;"wp-block-heading">First Approach for Success<&sol;h4>&NewLine;&NewLine;&NewLine;&NewLine;<p>The American Council for an Energy-Efficient Economy estimated in a 2012 study that the energy impact of data is far greater than previously anticipated&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>In real terms it is about <a href&equals;"&num;">5&period;12 kilowatt hours per gigabyte<&sol;a> of data consumed&period; It also uncovered where most of that cost is incurred&colon; cloud providers&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class&equals;"wp-block-embed&lowbar;&lowbar;wrapper">&NewLine;<blockquote class&equals;"twitter-tweet" data-width&equals;"550" data-dnt&equals;"true"><p lang&equals;"en" dir&equals;"ltr">Sixty percent of Africans are under the age of 25&period; To see Africa through their eyes is to see a continent brimming with potential and opportunity&colon; <a href&equals;"https&colon;&sol;&sol;t&period;co&sol;Sgxobv2iga">https&colon;&sol;&sol;t&period;co&sol;Sgxobv2iga<&sol;a> <a href&equals;"https&colon;&sol;&sol;t&period;co&sol;3NvQOwwTb5">pic&period;twitter&period;com&sol;3NvQOwwTb5<&sol;a><&sol;p>&mdash&semi; Bill Gates &lpar;&commat;BillGates&rpar; <a href&equals;"https&colon;&sol;&sol;twitter&period;com&sol;BillGates&sol;status&sol;1039280494838509570&quest;ref&lowbar;src&equals;twsrc&percnt;5Etfw">September 10&comma; 2018<&sol;a><&sol;blockquote><script async src&equals;"https&colon;&sol;&sol;platform&period;twitter&period;com&sol;widgets&period;js" charset&equals;"utf-8"><&sol;script>&NewLine;<&sol;div><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p>Working extremely long hours every day of the week might seem exciting at first&comma; but it always leads to burnout&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h4 class&equals;"wp-block-heading">The Dreamy Factors<&sol;h4>&NewLine;&NewLine;&NewLine;&NewLine;<p>In order to get everyone on the same page&comma; with the right incentives&comma; we have to accomplish a few things&colon;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<ul class&equals;"wp-block-list">&NewLine;<li><strong>Return to investors&period;<&sol;strong> Our investors took a huge bet on us and they deserved to get a handsome return&period;<&sol;li>&NewLine;&NewLine;&NewLine;&NewLine;<li><strong>Return to employees&period;<&sol;strong> Our team also took a big bet on us over the years by investing their time&period; They deserved a return as well&period;<&sol;li>&NewLine;&NewLine;&NewLine;&NewLine;<li><strong>Stock options&period;<&sol;strong> If we weren&&num;8217&semi;t planning to sell the company&comma; giving employees stock options didn&&num;8217&semi;t make sense&period; We needed a new way for the team to share in the success of the business&period;<&sol;li>&NewLine;<&sol;ul>&NewLine;&NewLine;&NewLine;&NewLine;<p>The &&num;8220&semi;preference-based&&num;8221&semi; perspective starts from the idea that people are better off when their reality matches better what they themselves consider to be important&period;<&sol;p>&NewLine;&NewLine;&NewLine;<div class&equals;"wp-block-image">&NewLine;<figure class&equals;"alignleft size-large is-resized"><a href&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;08&sol;23&period;jpg"><img src&equals;"https&colon;&sol;&sol;yanzen&period;biz&period;id&sol;wp-content&sol;uploads&sol;2018&sol;08&sol;23&period;jpg" alt&equals;"" class&equals;"wp-image-1743" style&equals;"aspect-ratio&colon;0&period;7998046875&semi;width&colon;360px"&sol;><&sol;a><figcaption class&equals;"wp-element-caption">Solid use of color&comma; capitalization&comma; and spacing&period;<&sol;figcaption><&sol;figure>&NewLine;<&sol;div>&NewLine;&NewLine;&NewLine;<p>Preferences thus have a cognitive &&num;8220&semi;valuational&&num;8221&semi; component&colon; they reflect people&&num;8217&semi;s well-informed and well-considered ideas about what a good life is&comma; not merely their market behaviour&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><em>Read&colon;<&sol;em> <strong><a href&equals;"&num;">20 Measures of Energy<&sol;a><&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>This does not coincide with subjective life satisfaction&period; Recall the example of patients with the locked-in syndrome reporting high levels of satisfaction because they have adapted to their situation&period; This does not mean that they would not prefer it&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>So it&&num;8217&semi;s up to networks and cloud providers to push energy efficiency forward<br>Every megabyte has a cost&comma; even if it&&num;8217&semi;s not readily visible&comma; but it&&num;8217&semi;s easy to forget that&period; From the solo developer to the cloud hoster&comma; awareness and ownership of energy efficiency is&nbsp&semi;key&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading">Over to You<&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>I hope the contrast in these stories help to highlight what we&&num;8217&semi;ve learned&colon;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<ul class&equals;"wp-block-list">&NewLine;<li>Light comes from the sky&period;<&sol;li>&NewLine;&NewLine;&NewLine;&NewLine;<li>Smart phones are a <em>massive<&sol;em> energy drain&period;<&sol;li>&NewLine;&NewLine;&NewLine;&NewLine;<li>Buy <strong>ContentBerg<&sol;strong> for your blog&period;<&sol;li>&NewLine;<&sol;ul>&NewLine;&NewLine;&NewLine;&NewLine;<p>The more lightweight you keep an idea&comma; <em>the quicker it gets executed<&sol;em> and the faster you get a feel for whether or not you should continue down the same road&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>We&&num;8217&semi;d love to show you how to make a great living as a writer&period; <a href&equals;"&num;">Add your email<&sol;a> address to the waitlist below to be the first to hear when we reopen the doors to new students&period;<&sol;p>&NewLine;

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